"First drop"

For our target group, great clothes are just as much a part of a night out as great drinks. Knowing this, it was clear that the time had come for the first Jägermeister Streetwear collection. It was crucial that the collection would not be perceived as generic merchandise.

The first-ever Jägermeister Streetwear line was produced in collaboration with national streetwear icon Christopher Blumenthal (deadstock) and released as a limited drop exclusively in Germany. For the campaign, we created an extensive shoot at the Jägermeister HQ in Wolfenbüttel, generating over 100 campaign assets.

The collection sold out within 48 hours, with more than 100 orders per minute during the first few minutes, temporarily overloading our servers.